Understanding Creativity in Kids

What is Creativity?

Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes:

  1. thinking
  2. producing

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Lt. Professor George Land in his book Breakpoint and Beyond mentioned the George Land’s Creativity Test. In 1968, George Land (with Beth Jarman) conducted a study on 1600 kids within age group 3-5 to test and record their levels of creativity. These kids had enrolled in a Head Start program. NASA had used the same test to help select innovative engineers and scientists. The assessment using this test showed great results and for the same reason he decided to try it on children.

He then conducted the test on the same children when they were 10 years of age, and again at 15 years of age. This was a study pattern which was described as longitudinal study.

The test was to look at a problem and come up with new, different, innovative ideas. The results were was astonishing. The proportion of people who scored at the "Genius Level", were:
--> amongst 5-year-olds: 98%
--> amongst 10-year-olds: 30%
--> amongst 15-year-olds: 12%
The same test is given to 280,000 adults (average age of 31): 2%


Dr. Land highlighted 2 types of thinking processes associated with creativity as the primary reason for these results:
Convergent thinking: This is logical thinking where a person judges ideas, criticize them, refine them, combine them and improve them
Divergent thinking: This is creative thinking where a person imagine new ideas, original ones which are different from what has come before but which may be rough to start with

Dr. Lang suggested that if you want your child to retain their ability and desire to be creative, encourage them to let their mind run free while they come up with ideas, and only afterward to sit down, evaluate them and start working on the ones they think are the best.

Cerebro Kids Learners programs help kids in identifying their inner strengths and creativity. Activity-based learning methodology helps kids in understanding critical concepts with ease and they start channelizing their creativity in the right direction.

This brings us to the end of this article. We have learned that kids' creativity reduces over time and they become more logical thinkers. To help kids remain creative, as a parent we must let them run their thoughts wild and then discuss those thoughts with them.

If you wish to learn more about creating programs for kids, visit our Marketing Learners page for details.

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Arpit Gupta

MBA IIM Lucknow
Arpit Gupta is an IIM Lucknow grad with experience in multiple fields including business development, product management and business strategy. He loves playing badminton and swimming.